Another world’s first was launched with Brown Thomas last week and received some great coverage in the press. Clickable Catwalk is a new product and service created by vStream. The company have devised clickable video specifically for the fashion industry, learning working closely with Brown Thomas to understand the needs and processes of the fashion and retail industries. The shoots were all produced by vStream Senior Producer Geraldine Collins, and posted by the vStream editing team. Software development and process was overseen by Sharon O’Neill, Senior Account and Project Manager. The product is a world’s first as it focusses on the fashion and retail industries but additionally brings clickable video to the iPad for the first time internationally.

A couple of statistics cannot be ignored – a shopping basket is worth more online than off (people spend more through ecommerce), people are 40% more likely to make a purchase having watched a video, a ‘sit-forward’ experience is more active and therefore has more interactivity from a consumer – meaning higher retention of messaging and higher conversion.

Brown Thomas are delighted with this innovation and look forward to developing it further with year with tutorials and the Autumn-Winter collections in the latter half of the year.

If you are interested in the product and service for your company, just drop us a line – we are also developing for other verticals.

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Longtime vStream Dutch client, Uniface, is a global leader in enterprise-level software. The company began developing a more creative approach to their marketing three years ago to bring out the brand personality and reach out to a new, younger audience. The work with vStream to-date has been a huge success, including viral, documentary and client testimonial video, WebTV platform installation, website and app builds, virtual conference environments and social media consultation with our sister company vocal.ie.

This is a fantastic client to work with and so much fun. They are progressive and very engaged with their audience as well as their own developers – who all feature in their marketing material! vStream have just finished two new videos for the company introducing a new brand character, Bob, one of The Badass Squares. In this 3 minute animation we get to introduce the product and its features through the high-flying, James Bond dude that is Bob. Bob is set a daunting task by the overbearing Board of Directors and its mumbling CEO. It’s a high pressure case, but Bob’s got it – until the whole thing goes global! Will Bob make the cut? Are his team up for the challenge or will this be the final straw that breaks them?

From scripting and directing to full animation, vStream produced the entire animation. To bring some new talent to the table, the company brought in up and coming star of children’s illustration and storytelling, Chris Judge, to design the characters and environments.

On Tuesday last we were delighted to attend the premier of The John Jameson Story in The Old Jameson Distillery and mix with cast, crew and friends. vStream were commissioned by Jameson to work with UK agency Contagious, to bring the story and character of John Jameson and his world famous Dublin distillery to life. Set in 1802, the 11 minute film gives a voice to Mr. Jameson for the first time in the history of the brand’s advertising. According to vStream co-founder and Writer-Director, Niall O’Driscoll: “The challenge of representing the character of John Jameson while maintaining the right balance of humanity and myth was a task taken very seriously by the team here at vStream and brand owners, Irish Distillers Pernod Ricard.”

Such a project necessitated bringing the very best in the industry together and working with Paul Tulley at Fuel TV as production services for the shoot brought a very experienced and talented crew on board, including Director of Photography Ruairi O’Brien and recent IFTA- winner Anna Rackard as Art Director.

Producer and vStream co-founder, Andrew Jenkinson worked very closely with the team in Jameson to insure the brand values and the personality traits that had been historically documented were woven into a narrative that would entertain and educate the 1.2million people expected to see the piece over its lifetime in The Old Jameson Distillery.

According to Vaughan Yates, Contagious, “Having interviewed several companies from the UK we made the decision to place the business in Ireland with vStream due to their creative response to the brief and superior understanding of the brand.

Niall’s professionalism as a creative director combined with his ability to take advice while in the middle of directing a cast and crew of over 100 people on a historical set underlines vStream’s positive approach and openness to making sure the end result was flawless. I have worked with many directors before and often they can be quite difficult to work with, but the relaxed nature of the cast and crew over the period of the week’s filming was a reflection of the calm and professional nature of the director in charge.”

Yates goes on to add: “Andrew and his team work pro-actively from a production point of view and make sure that as a client you have a good understanding of the process and costs movements (both savings and extras) throughout the project. Over the period of time we have worked with vStream, Andrew’s ability to negotiate on our behalf has ensured projects have been achievable on limited budgets and also delivered as outlined at the beginning of the process. vStream are an exciting and innovative company to work with, they are constantly researching new technology and are a great resource for keeping clients informed of the latest developments within digital media.”

Nicola Connolly, Jameson International Marketing Manager, Irish Distillers Pernod Ricard highlighted the importance of the relationship vStream has with their client brand: “I have been working with vStream personally on a number of projects for the Jameson International brand over the last two years. As a starting point they ensure complete understanding of the brief and brand they are working on which makes for a successful outcome. I have complete confidence in their ability to manage a project from start to finish, staying on budget, meeting key deadlines and delivering a creative and innovative results.”

With acting veteran Bryan Murray cast as John Jameson, the film was shot over five days on location in Middleton and Ardmore and posted by vStream Digital Media, including impressive visual effects recreating College Green in 1802. Visitors to the Old Jameson Distillery can see the film as part of the Distillery Tour.

vStream is delighted to announce the launch of our exciting new Bavaria City Racing Application. The app is designed to keep you up to speed and have fun with all the latest Bavaria City Racing news. The Bavaria City Racing Application includes functions such as News, Inside Track, Guides, Locations and a Bavaria City Racing Quiz for you to enjoy. Download it for free now from the Android Marketplace or from the iPhone App Store.

Our Bavaria City Racing ‘Weekend Guide’ provides you with all the latest information about Bavaria City Racing events in your area and a Location Tab will show you where to go.

Test your racing knowledge and have fun with your friends when you play our Bavaria City Racing Quiz! Simply answer the Bavaria City Racing multiple choice questions for your chance to race to a place on the podium and win the great promotional prizes on offer.

For the more techie readers, it is a fully content managed app (i.e the client can edit the data, content is not embedded in the app as is normally the case), and contains news sections about the upcoming event, a location finder (which allows users to only see the points of interest that they are looking for at the event, again, totally editable by the client) and a game which allows them to run promotions and do ticket giveaways. This all links into their social media properties, so competition entrants automatically convert into fans on Facebook. Finally, it’s all ad sponsored (you’ll see ads for MediaTemple and Mobile Browsers in some of the screenshots below), which all click through to sponsors pages.

The app launched in April on iPhone, Andriod and iPad, and the event is in June. One of the things we have striven for in this project is to give the app a life beyond the Dublin event. To this end it can be repurposed for international Bavaria City Racing Events, and will also contain relevant user content (in this case F1 news) throughout the year, to increase stickiness and engagement.

vStream developed the world’s first Augmented Reality Sampling Event game for Jameson in 2010.

Using specially designed AR dripmats, consumers in bars were asked to pit their skills against the clock, to see if they could fulfill a virtual drinks order faster than their friends. Using cutting edge technology, Jameson broke the mold for sampling events, by bring Augmented Reality into the point of purchase to deliver an engaging experience.

The Jameson Augmented Reality Game has been rolled out across international markets and is proving a huge success.

The world’s first 5D Animated Christmas Grotto Experience has been developed by vStream, and was enjoyed by shoppers at the Westfield shopping centres in London as Elbow, a very special Santi elf, saves Christmas!’

Christmas shoppers visiting Santa’s Grotto had a very unique opportunity to partake in a Christmas story with a difference as they are immersed in a stereoscopic 3D visual experience which incorporates a fourth dimension of wind, lights and elf dust! Pushing the boundaries even further, the fifth dimension is the personalisation of the experience, with each child in the audience featuring in the film. Their pictures are displayed throughout the story as an integral part of the narrative, as participants watch Elbow saving Santa’s presents from the good-elf-turned-bad, Fumble.

The project delivered significant results for our client, with a 20% year on year increase in footfall for Westfield London.