CLIENT: Jameson International
AGENCY: vStream
vStream developed the world’s first Augmented Reality Sampling Event game for Jameson in 2010.
Using specially designed AR dripmats, consumers in bars were asked to pit their skills against the clock, to see if they could fulfill a virtual drinks order faster than their friends. Using cutting edge technology, Jameson broke the mold for sampling events, by bring Augmented Reality into the point of purchase to deliver an engaging experience.
The Jameson Augmented Reality Game has been rolled out across international markets and is proving a huge success.
