CLIENT: Brown Thomas
AGENCY: vStream
Another world’s first was launched with Brown Thomas last week and received some great coverage in the press. Clickable Catwalk is a new product and service created by vStream. The company have devised clickable video specifically for the fashion industry, learning working closely with Brown Thomas to understand the needs and processes of the fashion and retail industries. The shoots were all produced by vStream Senior Producer Geraldine Collins, and posted by the vStream editing team. Software development and process was overseen by Sharon O’Neill, Senior Account and Project Manager. The product is a world’s first as it focusses on the fashion and retail industries but additionally brings clickable video to the iPad for the first time internationally.
A couple of statistics cannot be ignored – a shopping basket is worth more online than off (people spend more through ecommerce), people are 40% more likely to make a purchase having watched a video, a “sit-forward” experience is more active and therefore has more interactivity from a consumer – meaning higher retention of messaging and higher conversion.
Brown Thomas are delighted with this innovation and look forward to developing it further with year with tutorials and the Autumn-Winter collections in the latter half of the year.
If you are interested in the product and service for your company, just drop us a line – we are also developing for other verticals.
