Dulux is helping to brighten communities all across Ireland. Together we can add colour to dull grey spaces, rejuvenating the spaces and bringing them back to life. vStream developed the digital strategy for this 3 year initiative, and produced all digital content, including the Let’s Colour Project website and content management system, social media apps, maintaining and managing a Facebook conversational content, aswell as twitter, YouTube and Flickr presence. The project is in year 1 of 3, with an overwhelming response. The digital element of the campaign has surpassed all international benchmarks.