vStream Developed the world’s first Augmented Reality Sampling Event game for Jameson in 2010.

Using specially designed AR dripmats, consumers in bars were asked to pit their skills against the clock, to see if they could fulfill a virtual drinks order faster than their friends. Using cutting edge technology, Jameson broke the mold for sampling events, by bring Augmented Reality into the point of purchase to deliver an engaging experience.

The Jameson Augmented Reality Game has been rolled out across international markets and is proving a huge success.

As part of its largest ever Irish marketing campaign, Cadbury Dairy Milk is launching the Cadbury Dairy Milk Share a Square Smartphone App in Ireland. The App, developed by vStream, transforms the user’s Smartphone into a virtual bar of Cadbury Dairy Milk offering a range of interactive features from peeling back the wrapper on screen to breaking a virtual square of Cadbury Dairy Milk.

A key element of the App will see it integrated with Facebook to allow users to share virtual squares with their Facebook friends. When users collect 8 squares they will then be rewarded with a real bar of Cadbury Dairy Milk.

The app can be downloaded here for iPhone, and here for Andriod

The world’s first 5D Animated Christmas Grotto Experience has been developed by vStream, and was enjoyed by shoppers at the Westfield shopping centres in London as Elbow, a very special Santi elf, saves Christmas!’

Christmas shoppers visiting Santa’s Grotto had a very unique opportunity to partake in a Christmas story with a difference as they are immersed in a stereoscopic 3D visual experience which incorporates a fourth dimension of wind, lights and elf dust! Pushing the boundaries even further, the fifth dimension is the personalisation of the experience, with each child in the audience featuring in the film. Their pictures are displayed throughout the story as an integral part of the narrative, as participants watch Elbow saving Santa’s presents from the good-elf-turned-bad, Fumble.

The project delivered significant results for our client, with a 20% year on year increase in footfall for Westfield London.

Watch the full length interview for RTE News with the creators of Elbow Saves Christmas Below

As vStream specialise in integration of offline and online campaigns, a ‘follow on’ piece of marketing was developed for Westfield, which can be seen at http://www.elbowschristmaswishes.com/. Two days after a visit to the grotto, children would receive this personalised 2D video via email. Again, starring the children and the characters of the 5D Experience, this video permitted consumers to disseminate the content virally via email, facebook and twittter by creating their own personalsed video for their friends. The resultant campaign drove additional footfall into both Shopping Centres, and increased the Westfield CRM Database by 20,000 in 6 weeks.

More media coverage:

Download full case study from IMJ Magazine
Silicon Republic
3D Roundabout
AD World

The multi award winning Aviva Stadium 3D Experience gives sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator.

A world first, vStream developed software to personalise stereoscopic 3D video, to allow the viewer to experience the build up to an international soccer or rugby match in the first person, with their name and picture being featured throughout the content.

The story centres around you, the viewer, a relatively unknown academy player, who on the day before a big international match gets a call up to the international team. The story follows your journey over the next 24 hours leading up to the match, culminating with you walking out onto the pitch to a full capacity Aviva stadium.

One of vStream’s biggest clients is US multinational Compuware. vStream have been engaged with this client for over two years creating a myriad of content including a viral trilogy shot in Amsterdam and delivered through www.badasssquares.com.

vStream created the full site and social media integration apps to support the on-going campaign.The concept of The Badass Squares was devised for Dutch company Uniface, part of the Compuware group. The company wanted to reach out to new and loyal developers alike with a fresh, engaging concept that attracted them to the product and the ICU2 annual virtual conferences. vStream have worked closely with the team in Amsterdam for over two years, shooting a myriad of video content from green screen presentations and interviews for the virtual conference environments to a viral trilogy featuring developers and tech bloggers as The Bad Ass Squares!

vStream have shot in their studios in Dublin and on location all over Holland, as well as building the site, integrating their WebTV platform, building social media integration apps and training and helping the team with their strategic direction. It continues to be a real pleasure to work with such a dynamic company.

With the best of the best 3D modelling talent in-house, vStream have the ability to create 3D effects worthy of any Hollywood blockbuster.The 3D team is headed by James Kelly who joined vStream from Sony Games.The team have built up an impressive portfolio of internationally recognised work in the last year ranging from creating environments for global virtual conferencing to period drama film work for The John Jameson story, recreating Dublin in 1798.

vStream is also engaged in creating games for Facebook and ground breaking Stereoscopic 3D games, another world’s first. With our Lead Developer, Andreas Pitt, working alongside the 3D department and software development team, creativity, innovation and cutting edge technology make this one of vStream’s most exciting skills.

Jameson fans across the globe celebrated St Patrick ‘s Day in 2011 by taking part in the Jameson Global Party which took place over 48 hours across four continents and seven time zones.vStream’s leading digital content specialists ensured that St Patrick’s Day revellers enjoyed a truly interactive experience by not only enabling party goers decide their on screen entertainment but also bringing the party experience to the wider world via a live online stream. Utilising a range of digital initiatives, The Jameson Global Party linked Jameson events around the globe at varying levels of connection, from photostreams and video greetings, right through to a full three and a half hour TV-style broadcast of a live Dublin event held at the Mansion House headlined by Groove Armada and supported by Irish acts Codes and Republic of Loose.

The Dublin event linked up live with events attended by thousands in South Africa and Bulgaria and the entire international broadcast was produced by vStream Digital Media. As well as the three live venues vStream also had cameras at events in 8 other countries including the UK, France, Germany and New Zealand, and participation from a diverse range of other countries, including the likes of Kazakhstan. The 2011 events were streamed live to the public around the world integrating live twitter and Facebook interaction as well as back-stage access at http://globalparty.jamesonwhiskey.com at 20.00 GMT on 17th March 2011.

vStream’s work in the experiential space has ranged from the Aviva 3D Experience, through to The Jameson Global Party and The Thin Lizzy Kinect Installation.Being proud Dubliners with a love of rock, our Thin Lizzy Kinect Installation was a unique and special project.The Phil Lynott Exhibition was the largest collection of Phil and Thin Lizzy memorabilia ever gathered.vStream’s innovative interactive installation celebrated and brought to life newly discovered Phil Lynnot notebooks using Kinect technology.Thin Lizzy fans could turn the virtual pages of Phil’s notebooks and get a real feel for the man, his lyrics and passion for music.With contributors such as Thin Lizzy, U2′s Bono and many other luminaries of the Irish rock scene, vStream were delighted to be a part of this historical project.

Innovation comes with research and development and vStream’s software team like to be challenged and build platforms to support great creative concepts. However, they also build platforms that deliver important functionality, such as vStream bespoke WebTV platform – being used in multiple countries by the likes of AXA Global Distributors and Compuware International. If a platform exists, vStream can use it, if it doesn’t, vStream can build it.

Dulux is helping to brighten communities all across Ireland. Together we can add colour to dull grey spaces, rejuvenating the spaces and bringing them back to life. vStream developed the digital strategy for this 3 year initiative, and produced all digital content, including the Let’s Colour Project website and content management system, social media apps, maintaining and managing a Facebook conversational content, aswell as twitter, YouTube and Flickr presence. The project is in year 1 of 3, with an overwhelming response. The digital element of the campaign has surpassed all international benchmarks.

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