Smartphone and Facebook apps are really popular with vStream’s clients. Working directly with Dulux and partner agency Boys and Girls, the ‘Let’s Colour’ project continues to be a great success. vStream created interactive apps allowing people to tag a block of a building, modelled by the 3D team. The building was then painted in those actual colours in reality. This activity supported the conversation calendar vStream created to support their management of Dulux’s social media presence for the campaign. The company will continue to work with Dulux for three years developing this.
The sleeve-facing app created by vStream for The Eircom Music Hub campaign, supported by rich media display ads, was great fun to use and got fantastic take-up – a strong support to Chemistry’s ABL campaign and concept. vStream continue to be engaged with Eircom creating video content and consulting. The Jameson iPad app is one being distributed and activated by Jameson International across the globe. An ‘against the clock’, two player game, it has great stickiness and continues to receive very positive feedback.
vStream designed and built the app, ensuring all assets were in-line with stringent brand and app store guidelines. But the iPhone and iPad aren’t the only mobile internet platforms. vStream innovate for all platforms, everything from conference apps to games – integrating all the major features of mobile internet with innovative designs to engage consumers with brands and create added value and stickiness.
Jameson Augmented Reality Game
vStream Developed the world’s first Augmented Reality Sampling Event game for Jameson in 2010.
Using specially designed AR dripmats, consumers in bars were asked to pit their skills against the clock, to see if they could fulfill a virtual drinks order faster than their friends. Using cutting edge technology, Jameson broke the mold for sampling events, by bring Augmented Reality into the point of purchase to deliver an engaging experience.
The Jameson Augmented Reality Game has been rolled out across international markets and is proving a huge success.
CLIENT: Jameson International
AGENCY: vStream
Cadbury Share a Square
As part of its largest ever Irish marketing campaign, Cadbury Dairy Milk is launching the Cadbury Dairy Milk Share a Square Smartphone App in Ireland. The App, developed by vStream, transforms the user’s Smartphone into a virtual bar of Cadbury Dairy Milk offering a range of interactive features from peeling back the wrapper on screen to breaking a virtual square of Cadbury Dairy Milk.
A key element of the App will see it integrated with Facebook to allow users to share virtual squares with their Facebook friends. When users collect 8 squares they will then be rewarded with a real bar of Cadbury Dairy Milk.
The app can be downloaded here for iPhone, and here for Andriod
CLIENT: Cadbury
AGENCY:McSquared
Jameson iPad Game
The Jameson 3 2 1 Game was developed as an on trade game to engage target audience. To this end, it was developed as a two player game which presented a series of questions and a buzzer mechanism to allow the user to answer. The players are engaged in a competitive environment where they are up against the clock to be the first to get their finger to the buzzer and answer 3 questions correctly. The question reveals itself over 10 seconds and the score available decrements in proportion to time, so it really is fastest finger wins! The winning score is recorded in the Jameson League board. Names of both players are typed in at the start of the game to personalise the experience. The best player out of three questions is declared the winner and ‘twice as smooth’ as their competitor.
Congratulations John, you’re twice as smooth as Mark!
This game strengthens the Jameson quality hallmark, Jameson Triple Distilled Whiskey.
CLIENT: Jameson
AGENCY: vStream
![Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com](http://www.vstream.ie/wp-content/gallery/apps/image_3.jpg "Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com")
![Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com](http://www.vstream.ie/wp-content/gallery/apps/image_6.jpg "Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com")
![Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com](http://www.vstream.ie/wp-content/gallery/apps/image_5.jpg "Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com")
![Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com](http://www.vstream.ie/wp-content/gallery/apps/image_4.jpg "Image Copyright Apple [apple.com], for personal use only.Enlarged and photoshopped by ObamaPacman.com")
