vStream – Dublin based Digital Content Production
vStream were the first company in Ireland to shoot and post Stereoscopic 3D, ahead of all the post houses agencies often work with. The Aviva 3D Experience was also scripted and directed by the team at vStream. To make this technology accessible to brands who want to exploit media opportunities in cinema advertising before 3D features, vStream build 3D modelled and animated ads in stereoscopic 3D – think the style of Toy Story 3D and you have the idea!
The world’s first 5D Animated Christmas Grotto Experience has been developed by vStream, and was enjoyed by shoppers at the Westfield shopping centres in London as Elbow, a very special Santi elf, saves Christmas!’
Christmas shoppers visiting Santa’s Grotto had a very unique opportunity to partake in a Christmas story with a difference as they are immersed in a stereoscopic 3D visual experience which incorporates a fourth dimension of wind, lights and elf dust! Pushing the boundaries even further, the fifth dimension is the personalisation of the experience, with each child in the audience featuring in the film. Their pictures are displayed throughout the story as an integral part of the narrative, as participants watch Elbow saving Santa’s presents from the good-elf-turned-bad, Fumble.
The project delivered significant results for our client, with a 20% year on year increase in footfall for Westfield London.
Watch the full length interview for RTE News with the creators of Elbow Saves Christmas Below
As vStream specialise in integration of offline and online campaigns, a ‘follow on’ piece of marketing was developed for Westfield, which can be seen at http://www.elbowschristmaswishes.com/. Two days after a visit to the grotto, children would receive this personalised 2D video via email. Again, starring the children and the characters of the 5D Experience, this video permitted consumers to disseminate the content virally via email, facebook and twittter by creating their own personalsed video for their friends. The resultant campaign drove additional footfall into both Shopping Centres, and increased the Westfield CRM Database by 20,000 in 6 weeks.
More media coverage:
Download full case study from IMJ Magazine
Silicon Republic
3D Roundabout
AD World
The multi award winning Aviva Stadium 3D Experience gives sports fans across Ireland unique access to the stadium in a dramatic 3D personalised experience, housed in a travelling simulator.
A world first, vStream developed software to personalise stereoscopic 3D video, to allow the viewer to experience the build up to an international soccer or rugby match in the first person, with their name and picture being featured throughout the content.
The story centres around you, the viewer, a relatively unknown academy player, who on the day before a big international match gets a call up to the international team. The story follows your journey over the next 24 hours leading up to the match, culminating with you walking out onto the pitch to a full capacity Aviva stadium.
